About us

Elite Fitness has changed dramatically since the first store opened in 1993 by New Zealander Gary Bourke.

Elite Fitness has grown over the last 28 years with a true pioneering kiwi spirit to now being one of the largest fitness retailers in Australasia. We were one of the first fitness companies to open a website in 1999 and have since then developed an international reputation for sourcing and retailing the World’s best and biggest fitness brands such as Proform TM, Nordictrack TM, Freemotion TM, Bowflex TM, Schwinn TM, Landice TM, Marcy TM, Inspire Fitness TM, Torque Fitness TM, Octane TM and have developed our own in-house brands of Xtreme Elite and Elite. These brands represent the latest in technology, innovation and results for our customers, nothing else will do!

International Brands don’t sell themselves. So at Elite Fitness we have always recruited our staff carefully around the country to ensure that they are passionate about fitness, then we train them on product, brands and how to ensure the customer always takes home the best product for their objectives.

Call in to see us at an Elite Fitness store near you or phone us on 0800 243 834 to discuss your gym equipment needs and experience the Elite Fitness difference today!